Conference Speakers & Topic(s)
Mike Miller leads OHI’s marketing of programs and services with responsibility in the United States and Canada.
In his previous role with OrthoArizona, a private orthopedic practice, he served as the Director of Marketing. Miller was responsible for the company’s expansion efforts including the acquisition of a large well-known podiatry practice and the build out of two additional orthopedic offices. His primary focus on cultivating relationships saw the practices referral sources grow to just over 300 practices within Arizona. Miller also pioneered the sports medicine program between OrthoArizona, Dignity Health Hospital Group and Gilbert Public Schools.
Before joining OrthoArizona, Miller served as the Marketing Manager for NextCare Urgent Care where he was instrumental in driving analytical processes that drove sales and marketing programs throughout the US. In just 2 short years, NextCare grew from 57 clinics to just over 110 clinics in 11 states. Miller was instrumental in the hunting, acquisition and branding efforts to increase the Company’s portfolio and increase revenues while he managed an approximately 7 million dollar marketing and sales budget.
Mike Miller holds an MBA in Marketing from Grand Canyon University and a bachelor’s degree from Arizona State University.
Key Strategies for marketing your practice
In the current business climate, marketing your practice is essential to attracting and retaining patients. Understanding the options and working within your budget can be a challenge. This 1 hour seminar focuses on developing a high performing marketing program for your practice by utilizing existing resources, tapping into free services already in the market and by leveraging your businesses current assets. We will also review the importance of embracing the digital world, community outreach and developing an essential network of referrals.